Make it engaging.
This will be the first impression that a customer has of your business.
Keep the website design simple, with a clear message at the top.
Use plain language.
Explain your services in layman’s terms so your potential customer understands what you do; jargon puts people off.
Be sure to put contact details on the front page and consider putting them in the footer too. People don’t like having to scroll through pages to find your phone number or email address.
Don’t get lost in the maze.
Avoid having too many pages, and make it easy to navigate, particularly if you’re selling online.
Finally, get feedback from customers; after all, they’re the people at whom it’s aimed.