Case studies · Acapello PhotographyMaking a 60+ page website easier to navigate, manage and find.
Acapello Photography had spent years building its services and search visibility. But the website had become increasingly difficult to navigate and manage, and no longer reflected the quality of Amanda’s work.
The challenge wasn’t to start again. It was to protect what was working and create a more considered, luxurious website for the business Acapello had become.
Website designSEOWordPress
- Client
- Acapello Photography, maternity, newborn and family photographer
- What I did
- Strategy, website design and build, SEO
- Platform
- WordPress
- The challenge
- 60+ pages, years of SEO and a growing range of services
The starting point
Five years of growth had changed what the website needed to do.
Amanda first came to me for a website quote around five years ago. She went with another designer, but wasn’t happy with the finished result and later came back to me for help.
I’ve looked after Acapello’s website and SEO ever since, adding new content, improving its visibility and supporting the business as it grew.
But there was a problem.
The original Elementor build wasn’t structured in a way that made it easy to expand. Every new service or improvement was being added to a website that hadn’t really been designed to accommodate it.
Meanwhile, Amanda’s business had evolved. Alongside maternity, newborn and family photography, she’d introduced boudoir and personal branding. Her photography had developed, her services had grown and the website no longer reflected the business she’d built.
The website was performing well in search. But it was becoming harder to use, harder to manage and harder to feel proud of.
It was time to rebuild it properly.
The strategy
Make the website feel simpler without losing everything we’d built.
Acapello already had years of valuable content and established search visibility. I started with the SEO, site structure and customer journey before making any design decisions.
Clarity
Make a large website feel simple.
With more than 60 pages and a growing range of services, visitors needed a clearer way to explore what Acapello offered. I reorganised the navigation and page structure so people could find the photography service relevant to them without feeling overwhelmed.
Confidence
Create a website worthy of the photography.
Amanda’s work had evolved, but her website hadn’t kept pace. I developed a more elevated visual experience, giving her photography room to shine while creating a consistent, professional feel across every service.
Action
Make the journey from browsing to enquiry easier.
Photography websites naturally encourage people to explore. I created consistent service page layouts, clearer content and more intentional routes to enquiry, helping potential clients find the information they need before getting in touch.
Visibility
Protect the SEO we’d spent years building.
The existing website was already performing well in search, so starting again without a plan wasn’t an option. I used the existing search strategy to inform the new structure, content and page hierarchy, protecting valuable foundations while preparing the site for future growth.
Before and after
A completely new website, without losing what was already working.
Drag the handle to compare the About page before and after.
What changed
What changed.
Ten templates. One consistent experience.
Rather than designing more than 60 pages individually, I created ten flexible templates tailored to Acapello’s different types of content.
Every page now feels part of the same website, while giving Amanda a much easier system to manage and build on as the business evolves.
A better showcase for the photography.
The Acapello logo stayed, but almost everything around it changed.
Refined typography, more considered layouts and a clearer page structure give Amanda’s photography the space it deserves and create a more luxurious experience for visitors.
More organised behind the scenes, too.
Years of running an image-heavy website had left an enormous media library.
I reorganised and labelled the photography, making images easier to find and reuse. I also simplified the page organisation, so managing the website is far less complicated.
The result is a website that’s easier for customers to explore
and easier for Amanda to run.
The result
A website that finally reflects the business Amanda has built.
Acapello now has a more luxurious, cohesive website that brings its growing range of photography services together in a way that’s easier to explore.
The redesign preserves the valuable content and search foundations developed over the years, while giving visitors clearer routes to the services they’re interested in.
Behind the scenes, Amanda has a much more organised, flexible website that’s easier to update and ready to grow with her business.
Jennie is the best! So on top of it and knowledgeable. Goes over and beyond and I’ve loved working with her for ongoing website projects over the years.
Amanda Capello,Acapello Photography
Has your business outgrown its website?
If your website no longer reflects the business you’ve built, let’s talk about what needs to change and what might be worth keeping.