The Website DiagnosticWhat’s stopping your website from doing its job?
Find out what’s working, what’s holding your website back and the three changes worth making first.
A personalised website review. Clear priorities. No more guesswork.
£19£29
Report in minutesNo account or passwordsNo technical knowledge needed
Biggest opportunity Action
- ClarityWorking well
- ConfidenceRoom to improve
- ActionNeeds attention
- VisibilityRoom to improve
- Make your main call to action clearer
- Simplify the route to your enquiry form
- Add relevant client proof near your booking button
Stop guessing what your website needs
There’s no shortage of advice.
But which changes will actually make a difference to your website?
It’s easy to spend hours making improvements without knowing whether you’re tackling the real problem.
Find out what matters most before you make another change.
Built on the Website That Works™ Framework
Four jobs your website needs to do.
Your Diagnostic answers one question for each.
Clarity
They understand you.
Can the right people quickly see what you do, who you help and why it’s relevant to them?Confidence
They trust you.
Does your website give visitors reasons to believe you’re the right choice?Action
They know what to do next.
Is it obvious where to go and how to take the next step?Visibility
They can find you.
Can search engines, AI tools and the right people find and understand your business?What will my Diagnostic tell me?
Here’s what you’ll receive.
Your biggest opportunity
A plain-English explanation of the main thing that could be holding your website back.
Your website across four key areas
How your website is doing on Clarity, Confidence, Action and Visibility, including what’s already working.
Your three priorities
Specific recommendations explaining what to improve, why it matters and what to do next.
Example from your Diagnostic
Make it easier for visitors to enquire.
- What we found
- Your homepage has several competing calls to action, making the next step less obvious.
- Why it matters
- Visitors may leave without knowing how to get started.
- What to do next
- Choose one main action and make it prominent throughout your homepage.
Built around the Website That Works™ framework I use when planning and improving client websites.
How it works
A few minutes to get started. Clear answers to take away.
No complicated forms or technical knowledge needed. Just tell me a little about your website and I’ll take care of the rest.
- 1
Tell me about your website
Fill in a quick form with your website address and four short questions. It takes around two minutes.
- 2
Pay securely
One-off payment of £19. No subscription or account to create.
- 3
Your website is analysed
Your website is checked against the four areas of the Website That Works™ framework.
- 4
Get your personalised report
See what’s working, what needs attention and your top three priorities. Your report is available online, with a link emailed to you.
Who is it for?
Does any of this sound familiar?
“My website looks OK, but it doesn’t seem to generate much.”
“I keep tweaking things, but nothing makes much difference.”
“My business has changed, and my website hasn’t.”
How quickly will I receive my report?
Usually within a few minutes of paying. It appears on screen, and the link is emailed to you so you can come back to it whenever you like. If your website takes longer to check, you’ll get the email as soon as it’s ready.
What do I need to provide?
Just your name, email, website address and answers to four short questions. No account, passwords, analytics access or budget details.
Which pages does it check?
Your homepage and up to four key pages, such as your services, about and contact pages, plus site-wide basics like your sitemap and how search engines and AI tools can access your website.
Is this a full SEO or technical audit?
No. It looks at the whole job your website needs to do: Clarity, Confidence, Action and Visibility. Visibility covers the search and AI-search basics, but the aim is to find the changes that will make the biggest difference, not to list every technical issue.
What if my website can’t be analysed?
Occasionally a website blocks automated checks. If that happens, I’ll be in touch personally within one working day to sort it out.
Can you help me implement the changes?
Yes. If you’d like expert help, a Website Design Day is a great way to implement changes on your existing website. We’ll have a quick chat first to see what’s achievable and agree where to focus.
You can also use your report to make the changes yourself.
Website Diagnostic · £19
Find out what your website needs next.
Get a clearer picture of what’s working, what’s holding you back and the three changes worth prioritising.