Brand strategy + bespoke website designA brand that feels like you.A website that works for you.
Brand and website design, created together as one project: your logo, colours, messaging and website, all designed around your business and the people you want to reach.
★★★★★ 50+ Google reviews·Brand + Website from £5,000
Sound familiar?
Your business has evolved. Your brand and website haven’t kept up.
Your expertise has grown, your services and prices have moved on, and you want to attract a different client. So you keep tweaking the logo, the messaging and the website, and nothing quite fits together.
That can leave you with
- A logo you’ve outgrown
- An identity that’s inconsistent everywhere
- No clear way to say what makes you different
- A website that no longer reflects your business
- DIY branding you’d rather not share
- Work that’s better than it looks online
So I don’t start by asking which colours you like. I start with the business behind the brand.
Strategy before design
First, what does your business need to say?
We look at your business, audience, positioning, offers, personality, competitors and where you want to go next. Those answers shape your visual identity and your website, so every design decision has a reason behind it.
- Who are you really trying to attract?
- What do you want to be known for?
- Why should someone choose you over another option?
- What should people feel when they find you?
- Does how you present yourself support where you’re going?
Recognition, trust and a clear next step
A consistent brand builds trust. A strategic website turns it into enquiries.
Clients make constant small judgements about whether to trust a business. Your brand makes what they see match the quality of what you deliver. Your website turns that first impression into a clear experience, guiding the right people to call, book or buy from you.
Discover The Website That Works™- 01A website you’re proud to share.One that reflects your expertise and makes a strong first impression.
- 02A brand that feels like your business today.Not the business you were when you first started.
- 03A consistent look across everything you do.From your website to your social media and proposals.
One project, not two
Brand first. Website next. One coherent strategy.
When your brand and website are designed together, everything works towards the same goal. Your positioning shapes your messaging, your messaging informs your visual identity, and it all carries through into a bespoke website designed to help the right people understand, trust and choose you.
- 1
Brand strategy
Positioning, personality, messaging and audience made clear.
- 2
Identity design
A visual direction that carries that thinking.
- 3
Strategic website
The same strategy carried straight into a bespoke website that works.
What’s included
Everything your brand and website need, in one project.
01
Brand strategy
Your audience, positioning, personality and messaging. Getting clear on what makes your business worth choosing.
02
Identity design
Your logo, colour palette, typography and visual direction, designed to feel like you and work consistently.
03
Bespoke website
A WordPress website designed around your business, with clear customer journeys and Search Engine Optimisation (SEO) foundations built in.
04
Launch & confidence
Testing, launch support, practical brand guidance and personal website handover training, so you can manage it confidently.
Do you always need a complete rebrand?
No. I’ll look at what’s already working before recommending changes.
A new website doesn’t automatically mean a new logo. Sometimes your identity just needs refining so it works hard online.
I’ll recommend what’s right for your business, not change for the sake of change.
A good fit if
- Your business has evolved but your brand and website haven’t
- You’re moving towards a more established or premium position
- You’re struggling to explain what makes you different
- Your identity feels inconsistent or dated
- You’re attracting the wrong clients
- You want your brand and website to work as one
You don’t need to know what your new brand should look like. Finding that direction is part of the process.
Sounds like what you need? Let’s talkHow it works
Three stages, and I’ll guide you through each one.
We get clear
We’ll talk about your business, your audience and what needs to change. I’ll guide you through the questions, so you don’t need to arrive with all the answers.
I bring it together
I’ll develop your brand strategy and identity, then use that direction to design and build your bespoke website. You’ll be involved in the decisions that matter, without having to manage all the technical details.
You’re ready to go
I’ll test and launch your website, hand over your brand assets and show you how to make everyday website updates yourself.
Brand + website, together
From brand identity to finished website.
Holme Farm · Charity
A new logo and identity, carried into a website with clear routes to volunteer and donate.
“Her lightning-fast response times and top-notch design work truly set her apart.”
Linda Carter · Holme Farm
Your Therapy with Leah · New practice
A logo and website for a new private therapy practice, calm and warm, with clear routes to get in touch.
“Jennie at Tree Duck Design has done fantastic work in bringing my brand and vision to life in my business logo and website that she had designed.”
Leah Fung · Your Therapy with Leah
Spellbound Marketing · Digital marketing
A distinctive brand identity and website with a touch of magic, made to stand out in a crowded market.
“She put into words exactly what I was thinking when I was unable to explain it myself!”
Samantha McPhail · Spellbound Marketing
Your investment
One project. Everything working together.
Your brand and website are planned and designed together, with the right level of strategy, identity design and website development for your business. I’ll recommend what your business needs and give you a clear proposal before we begin.
- Brand strategy and messaging
- Logo, colour palette and typography
- A bespoke WordPress website with SEO built in
- Launch, brand guidance and handover training
Brand + Website
From£5,000Final investment depends on the agreed scope.
What’s included in a Brand + Website project?
Brand strategy (audience, positioning, personality and messaging), a brand identity (logo, colour palette, typography and visual direction) and a bespoke WordPress website with clear customer journeys and SEO foundations built in. Plus testing, launch support, practical brand guidance and personal handover training.
Do I need a completely new logo?
Not necessarily. I’ll look at whether your current identity is still doing its job. Sometimes it can be refined rather than replaced.
How much does a Brand + Website project cost?
Brand + Website projects start from £5,000. The final investment depends on the scope, the size of the website and the functionality you need. You’ll get a clear proposal before anything starts.
How long does the project take?
It depends on the scope and how quickly decisions and content come together. You’ll get a clear schedule before we start, so you know what I need from you and when.
Will you help with my website copy?
Yes. Most people find it hard to write about themselves. I draft your website copy from our strategy conversations, using AI to speed up the first draft, and you review it and make it your own.
Will I be able to update my website myself?
Yes. I’ll show you how to update your own text, images and pages, and your domain, website and accounts are all in your name. Everything is yours.
What if I already have branding I’m happy with?
Then you probably don’t need a Brand + Website project. Strategic Website Design builds a bespoke website around the brand you already have.
Ready for a brand and website that reflect the business you’ve built?
Let’s talk about where your business is now, what you want to achieve and how we can bring everything together.