AI Policy

Responsible AI Usage

Purpose and Scope

This policy outlines the responsible and ethical use of Artificial Intelligence (AI) technologies in Tree Duck Design’s web design processes. It applies to all employees, contractors and stakeholders involved in the use of AI tools for web design projects.

Guiding Principles

We are committed to being transparent about our AI usage with clients and stakeholders. We strive to develop and deploy AI systems that are unbiased and non-discriminatory. We take responsibility for the outcomes of our AI-assisted web design projects. We prioritise the protection of client data and adhere to relevant privacy regulations.

AI Tools and Usage

The following AI tools are approved for use in web design projects: ChatGPT for content ideation and writing, Perplexity for keyword research and analysis, for generating website copy and content, and Motion for creating animations and interactive elements. AI tools shall be used to enhance the web design process, improve efficiency and deliver high-quality results to clients. All AI-generated content and designs must be reviewed and approved by a human designer before being presented to clients.

Data Management and Privacy

We collect client data only with explicit consent and in accordance with our Privacy Policy. Client data is securely stored and accessible only to authorised personnel. We do not share client data with third parties without consent, except as required by law.

Client Communication and Consent

We obtain informed consent from clients regarding the use of AI tools in their web design projects. We provide clients with clear information about how AI is used in their projects and the benefits it offers. We encourage clients to provide feedback and raise any concerns they may have about our AI usage.

Policy Review and Updates

This policy will be reviewed annually to ensure it remains relevant and aligned with industry standards and regulations. Any changes to the policy will be posted here.

Reporting and Contact Information

For questions or concerns related to this policy, please contact

By adhering to this Responsible AI Usage Policy, Tree Duck Design ensures that AI technologies are used ethically and transparently to deliver exceptional web design services to our clients.