Strategic Website DesignA website builtaround your business.
I design and build strategic websites for women in business, with SEO and AI search built in, so the right clients can find you.
★★★★★ 50+ Google reviews·Bespoke websites start at £4,000
Bespoke website design
Maybe you’ve outgrown a website you once loved.
Your business has evolved. Your services have changed, you’re attracting different clients, or your website simply doesn’t reflect the business you’ve built.
A website that’s completely yours.
I’ll look at what’s already working, what needs improving and what your business needs next.
Then I’ll design and build a bespoke website around your brand, your content and your clients, with strategy, SEO and a clear customer journey built in from the start.
Not a template. Not just a fresh look. A website designed specifically for your business.
Every website starts with strategy
The Website That Works™
Four jobs your website needs to do.
Clarity
They understand you.
Audience, positioning, offers and messaging, made clear.Confidence
They trust you.
Brand, design, personality and proof that match your expertise.Action
They know what to do next.
Clear customer journeys that guide visitors to call, book or buy from you.Visibility
They can find you.
SEO and AI search, structure and content, built in from the start.What goes into your website?
Everything your website needs to work harder.
From understanding your business and shaping your message to designing, building and getting your website found, I bring everything together into one carefully considered project.
Strategy before design
Your business, ideal clients, services, competitors, positioning and goals decide what the website needs.
Messaging and content
Visitors shouldn’t have to decipher what you do. I shape the structure and messaging around the questions your clients actually ask, and what they search for. Most people find it hard to write about themselves, so I’ll draft your website copy from our strategy conversations for you to review and make your own.
UX and customer journeys
Different visitors arrive with different questions. Navigation, page structure, mobile experience and forms are all planned around how people move through the site, guiding visitors to call, book or buy from you.
Design that feels like you
Your brand, personality and imagery, shaped into something distinctive. Not your content dropped into somebody else’s template.
SEO and AI-search visibility built in
Search Engine Optimisation (SEO) helps search engines understand your website and its content.
I’ll build in the right page structure, headings, internal links and technical foundations from the start, while making your content easier for AI-powered search tools to understand and reference.
Built for what comes next
Your website is built on flexible WordPress foundations, so it can evolve as your services, content and business grow.
What your project includes
Everything, under one roof.
Strategy, design, build and visibility, from one person who sees the whole picture.
Strategy & planning
Business discovery, positioning, sitemap, customer journeys and keyword research.
Design & development
Bespoke visual design, a responsive build, forms and agreed integrations.
Visibility & conversion
SEO and AI-search foundations, clear calls to action, accessibility and performance.
Launch & confidence
Testing, launch support and personal handover training, so you can confidently update your own text, images and pages without needing to call me.
All four are part of every project. The number of pages, e-commerce and extra integrations depend on the scope we agree.
The work she has created for my business is inspired, professional and showcases the fact she has real talent.
Working with me
You know your business. I’ll make the website part easy.
I’ll guide you through the whole process, from working out what your website needs to getting everything ready for launch.
With years of experience in website design, strategy and SEO, I know which questions to ask, what to prioritise and how to bring everything together.
You’ll work directly with me throughout. I’ll explain things without jargon, keep you involved in the decisions that matter and take care of the technical details.
From first conversation to launch
You don’t need to be techy. I’ll guide you through it.
- 1
Discover & plan
Strategy, sitemap, keyword research and content planning.
- 2
Design
Messaging, UX, visual design and approvals.
- 3
Build
WordPress development, SEO, integrations and testing.
- 4
Launch
Final checks, handover training and launch support.
Is it right for you?
For established businesses ready to do it properly.
It could be right for you if
- Your website no longer reflects your business
- Your services or positioning have changed
- You’re getting the wrong enquiries, or too few
- It’s been pieced together and now feels muddled
- You’re ready to move beyond DIY or templates
You’ll come away with a website that
- Reflects the business you’ve built
- Clearly says what you do and who it’s for
- Guides visitors to call, book or buy from you
- Has SEO and AI search built in
- Is straightforward for you to update, and can grow with you
Not sure what’s wrong? Working that out is part of my job.
Websites that work
See the thinking, not just the finished site.
After
Acapello Photography · WordPress
Making a 60+ page website easier to navigate, manage and find.
Where it startedFive years of growth and new services layered onto an inherited build. Amanda’s website ranked well, but no longer reflected the breadth or quality of her photography, and it was hard to navigate and manage.
What we didProtected the search visibility she’d built, rethought the structure and journeys, then designed ten flexible page templates for a more elevated feel, with clearer routes from inspiration to enquiry.
Christmas Tree OnlineShopify · SEO & AI searchBuilt to help people choose → 
Citizens Advice WokingCharity website · UXClearer advice for a local charity →I was really impressed with the way that Jennie took my words and images and then made them even more ‘me’ whilst looking far more professional and trustworthy than I could have come up with myself!
Claire Ansell,Brand Photographer
The tutorial videos she provided in order to hand over the management of the website to me were invaluable and I feel confident to take the project further.
Sarah Hart,VOSH Travel
Jennie went above and beyond to help me create a website that I truly love and am super proud of. Her communication was clear, her ideas were brilliant and her implementation was fast.
Lianne Kenny,Bright Virtual Services
Your investment
Built around your business. Designed to grow with it.
Every project starts with understanding what your business needs. I’ll recommend the right structure, features and strategy, then put together a clear proposal so you know exactly what’s included.
Strategic Website Design
From£4,000Final investment depends on the agreed scope and functionality.
My promise
Everything is yours.
Your domain, website and accounts belong to you. I’ll build a website you can manage, show you how to use it and make sure you have what you need to move forward confidently.
No unnecessary dependence on a designer just to make everyday updates.
How much does a strategic website cost?
Strategic websites start from £4,000. The final investment depends on the size and complexity of the site, the functionality you need and whether you also need help with your brand, messaging or content. You’ll get a clear proposal before anything starts.
How long does a website project take?
It depends on the scope and how much brand, content or strategy work comes before design. You’ll get a clear schedule before we start, so you know what I need from you and when.
Do I need my website copy ready?
No. Most people find it hard to write about themselves. I use what I learn about your business in our strategy conversations to draft your website copy, using AI to speed up the first draft, and you review it and make it your own. If you already have copy you love, I’ll shape the design around it.
Who owns my website?
You do. Your domain, website and accounts are all in your name, ideally with me added through your registrar’s delegate access rather than you sharing passwords. Everything is yours.
Which platform do you build on?
Most of my websites are built on WordPress, a flexible platform that can grow with your business. For online shops I often use Shopify. I’ll recommend what suits your business, not what suits me.
More questions
Is SEO included?
Yes. SEO and AI-search foundations are built into every website: search intent, site structure, page hierarchy, headings, internal linking and technical foundations. Ongoing SEO can continue within a Care Plan. I don’t offer SEO on its own.
What about AI search?
I structure websites so your content, services and expertise are as clear as possible to both search engines and AI platforms. AI search is changing fast, so I focus on strong underlying principles rather than short-term tricks.
Can you redesign my existing website?
Yes. I’ll start by looking at what’s already working, including content and search visibility, so we don’t throw away valuable assets just because the design needs to change.
Can you design my brand too?
Yes, as part of a Brand + Website project, from £5,000.
Ready for a website that reflects the business you’ve built?
Let’s talk about where your business is now, where you want to take it and how I can create a website that helps you get there.