Responsible AI Use Policy
Purpose and Scope
This policy outlines the responsible and ethical use of Artificial Intelligence (AI) technologies at Tree Duck Design. It applies to all AI usage in the design and development of client websites and content, and serves to inform clients and stakeholders about how AI is integrated into my creative process.
As the sole operator of Tree Duck Design, I take full responsibility for ensuring that all AI tools are used transparently, safely, and in a way that enhances—rather than replaces—human creativity.
Guiding Principles
Tree Duck Design is committed to the ethical and transparent use of AI. The following principles guide all AI-related decisions:
• Transparency: I clearly communicate when AI tools are used in client projects.
• Accountability: I personally review all AI-generated content and take full responsibility for the final outputs.
• Fairness and Inclusivity: I aim to use AI tools that reduce bias and strive to ensure content is inclusive and respectful.
• Privacy and Data Protection: I protect client data and only use it with informed consent, in line with applicable privacy laws.
AI Tools and Usage
I use AI tools to enhance efficiency, support creative ideation, and deliver high-quality brand identity, web design and SEO services. Current tools in use include:
• ChatGPT – For brainstorming, content ideation, and writing support.
• Perplexity – For keyword research and market insights.
• Motion – For creating animations and interactive web elements.
These tools are used to assist, not replace, the design process. All AI-generated content is reviewed, edited, and approved by me before being shared with clients.
Roles and Responsibilities
As a sole trader, I take full ownership of how AI tools are integrated into my workflow. This includes:
• Ensuring tools are used responsibly and ethically
• Staying up-to-date with changes in AI capabilities
• Reviewing outputs for accuracy, tone, and alignment with client values
• Addressing any issues or concerns raised by clients
Risk Management
AI tools can introduce certain risks, such as:
• Inaccurate or misleading information
• Inadvertent bias in generated content
• Intellectual property concerns
To mitigate these risks:
• I manually review all AI outputs
• I avoid publishing AI-generated content without editing
• I do not use AI tools to make final decisions without human input
• I only use tools from reputable providers with strong ethical frameworks
Fairness and Bias Monitoring
AI tools can reflect biases present in their training data. I take steps to identify and reduce potential bias in content by:
• Reviewing for stereotypes or exclusionary language
• Using inclusive imagery and examples
• Adjusting content to suit diverse audiences and client needs
If any bias is spotted in AI-generated suggestions, it is corrected or removed entirely.
Legal and Regulatory Compliance
Tree Duck Design operates in the UK and complies with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy and data protection laws.
Client data is:
- Only collected with consent
- Used solely for agreed project purposes
- Never shared with third parties unless required by law
A full Privacy Policy is available for you to read.
Client Communication and Consent
Clients are informed when AI tools will be used in their projects. I explain:
• What AI will be used for (e.g. idea generation, content drafting)
• How the final work is reviewed by me
• The benefits of using AI (e.g. faster delivery, fresh ideas)
Clients are encouraged to ask questions or raise concerns at any point.
Training and Continuous Learning
While I currently operate solo, I remain committed to upskilling and staying informed about AI developments. I regularly:
• Explore ethical guidance from trusted sources
• Review updates to AI tools and platforms
• Adjust my practices based on industry standards
Policy Review
This policy will be reviewed annually to reflect updates in AI technology, legal frameworks, and business practices. The last review was conducted in April 2025.
Questions or Concerns
If you have any questions or would like to know more about how AI is used in your project, please feel free to contact me at hello@treeduckdesign.com.
By using AI responsibly, Tree Duck Design combines innovation with integrity—delivering high-quality web experiences with human creativity at the core.
