As a web designer, I’ve seen firsthand how overwhelming marketing can feel for small business owners. Social media, blogging, newsletters, ads, networking, as well as actually running your business – it’s enough to make your head spin! But there’s one tool I’ve found that can make a big difference without adding to your stress: the email welcome sequence. Let’s chat about why it’s so brilliant and how it can work for you.

What’s an email welcome sequence, anyway?

Picture this: someone’s just signed up for your email list. They’re interested in what you offer, but they’re not quite ready to buy. An email welcome sequence is a series of pre-written, automated emails that greet these new subscribers, introduce your business, and start building a relationship.

It’s like having a friendly chat with a potential customer, but you only have to write it once. Sounds good, right?

Why bother with a welcome sequence?

Here’s the thing: most people who visit your website or social media aren’t ready to buy straight away. They need time to get to know you and your business. A welcome sequence keeps you in their minds until they’re ready to take the plunge.

Plus, it’s a great way to make marketing more manageable. You set it up once, and it works for you 24/7. No need to constantly create new content or stress about what to post on social media.

Crafting your Email welcome sequence

How many emails?

I usually suggest 3-5 emails. But don’t worry – you don’t need to write a novel! Short, friendly emails work best.

A simple flow to follow

1. Email 1: Say hello and deliver what they signed up for (like a free guide or discount code). Send this one straight away.
2. Email 2: Share something helpful related to what they’re interested in. Maybe a quick tip or a link to a useful blog post. Send this the next day.
3. Email 3: Tell them a bit about you and your business. What makes you different? Include a client story if you have one.
4. Email 4 (optional): If you have a product or service that might interest them, mention it here. But keep it low-key – no hard selling!
5. Email 5: Wrap things up by letting them know what to expect from you going forward i.e. your regular newsletters.

After the welcome keep it going without the stress

Once your welcome sequence is done, you don’t need to bombard your subscribers with daily emails. Here are some low-stress ideas to keep in touch:

• Send a monthly newsletter with your latest blog post or some quick tips
• Share customer success stories when you have them
• Let them know about any sales or special offers

Make it work for you

Your welcome sequence should fit your style and your business. Don’t be afraid to adjust it as you go along. The goal is to create something that feels authentic to you and helpful to your subscribers.

Try to put yourself in your subscribers’ shoes. What would you want to know if you were new to your business? What questions might they have? What concerns might they need addressing? Use your welcome sequence to answer these questions before they even need to ask.

The tech side Is easier than you might think

If the idea of setting up an automated email sequence sounds daunting, don’t worry! Most email marketing platforms (like Mailerlite, ConvertKit, or Flodesk) make it pretty straightforward. They usually have templates you can use and step-by-step guides to help you set everything up.

And remember, it doesn’t have to be perfect from day one. You can always tweak and improve as you go along. The important thing is to get started.

Ready to give it a go?

I’ve seen how a simple email welcome sequence can take some of the pressure off marketing for my clients. It’s a way to connect with potential customers without feeling like you’re always “on”.

So, are you ready to give it a go? If the idea of setting up an email welcome sequence sounds appealing but a bit daunting, don’t worry – I’ve got you covered! As part of my web design services, I can set up the entire welcome sequence for you. From crafting the perfect emails to handling the technical setup, I’ll take care of everything.

Here’s what I can do for you:

• Create a personalised welcome sequence strategy
• Write engaging email copy that reflects your brand voice
• Set up the automation in your chosen email marketing platform
• Test the sequence to ensure everything works smoothly
• Provide guidance on how to monitor and tweak your sequence for best results

Interested in taking this off your to-do list? Let’s chat! Drop me a line, and we can discuss how to create an email welcome sequence that works for your unique business. Together, we’ll make email marketing a stress-free part of your strategy, connecting you with customers effortlessly.

Don’t let overwhelm hold you back from making the most of your email list. Get in touch today, and let’s simplify your marketing together!