If you’re a budding entrepreneur embarking on your digital journey, our startup website design tips are your perfect companion. We’ve assembled a concise but comprehensive guide loaded with invaluable insights on website design. Let’s dive in.
Select a domain name that is catchy, concise, and easy to remember. If it reflects your business’s core services, that’s even better. Do a quick search on Google to ensure it’s not already taken and doesn’t bear a resemblance to existing domain names. Your domain name will cost around £15 per annum. Read our article for further guidance on choosing a domain name.
Opt for a hosting company with a user-friendly interface and stellar customer support. Paying annually often comes with a discount. A reasonable monthly rate would be between £8 – £12. As a tip, consider choosing the same company for both domains and hosting – this consolidates your services and simplifies management. We recommend Siteground for their excellent customer service.
Choose a website that offers an intuitive Content Management System (CMS). This will allow you to make modifications to your site without needing web developers, which is beneficial for small businesses. WordPress is renowned for its powerful yet flexible CMS.
Aim for a clean and user-friendly design with a powerful message. An eye-catching, unique design is always advantageous. Avoid cluttered pages with excessive content, as they can confuse visitors.
Ensure your website is optimised for all devices as over half of your visitors may view your site on mobile. Keep text size at a minimum of 16px and incorporate ample padding and white space.
Make your website credible by including customer reviews, relevant images, and a professional email address. Your telephone number should also be visible.
Each page should have a distinct call-to-action (CTA) such as a download, subscription prompt, or contact information.
User Experience (UX)
Avoid pop-up boxes and slow-loading elements that can hinder UX. Similarly, ensure that your site navigation is straightforward and intuitive.
Your website’s navigation structure should be carefully planned. Consider a sticky menu that remains visible even as users scroll down the page.
Quality content is the cornerstone of your website. Use the thesaurus to discover associated words and sprinkle these naturally throughout your text.
Each page (excluding the ‘contact page’) should target a specific keyword phrase that potential customers might search for.
External and Internal Links
Link to external sources on each page and ensure pages and blogs link to each other. These practices are beneficial for SEO.
If possible, include a blog or news section and update it every 4-6 weeks. Google values fresh and quality content.
An Instagram feed on your ‘about page or gallery page’ can help keep your website fresh and up-to-date.
Future-proof Your Website
As your business grows, so will your website. Ensure your site is built with the flexibility to accommodate future growth.
Regular updates will keep your site running smoothly. Consider outsourcing this task to a professional agency if your budget allows it.
Google Business Profile
A Google Business Profile listing provides a free local business listing and a significant SEO boost.
That’s our round-up of essential website design tips for startups. Now it’s over to you. Start implementing these tips today to create a compelling and engaging website. If you require any assistance, feel free to get in touch with us. We’d be more than happy to help you on your digital journey!